From the Shores of Japan to Streetzwear
Ever seen a clothing line with a logo that looks like a stylized cloud? Those fashion clothing lines can only be found with the label evisu fashion clothing line collections. A popular fashion clothing line that originated in the shores of Japan.
Now we all know that when it comes to fashion clothing, New York City, Milan, Paris, and London produces some of the most fashionable and trend setting clothing lines. But other cities like Shanghai, Rome, Dubai, and Tokyo are also becoming well known. And evisu is among of the most popular clothing lines in Japan.
The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.
The evisu clothing line was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line. The evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today, the evisu.
The evisu logo is apparently not a cloud, but its actually a seagull, and is still hand-painted onto some styles of jeans. The evisu clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.
And in addition to jeans, the evisu clothing line also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.
The evisu clothing line, like all clothing famous clothing lines, also suffered some scandals. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
If you want to get your hands on some of those evisu clothing lines or some information about the evisu clothing lines, then just visit Streetzwear at www.streetzwear.com.